Effective November 8, 2026
GunAffiliates (gunaffiliates.com) is the affiliate network operated by Concealed Carry, Inc., a Colorado corporation (“GunAffiliates”, “we”, “us”). This policy explains what we collect from affiliates and applicants, how we use it, and the choices you have. Each brand’s online store has its own privacy policy for its customers.
Our privacy commitment
We serve the firearms training and gear community, and we know how much privacy matters to it. So:
- We never sell, rent or lease your personal information.
- We do not share your information with government agencies, census surveys or other requests for information unless we are legally required to, and even then we rely on legal counsel to protect your interests.
- We do not receive or store the names, emails or addresses of customers who buy through your links. Your dashboard shows orders and commission, not who placed them.
- We use an email platform and service providers that are friendly to the Second Amendment community, and we protect our servers and data with industry-standard security.
Information we collect
When you apply: your name, email address, company name, password (stored only in encrypted, hashed form), chosen handle, website or main channel, audience size, how you plan to promote, and anything else you choose to tell us.
When you accept the affiliate agreement: which version you accepted, the date and time, and the IP address you used, as a record of your agreement.
While you are an affiliate: your activity on gunaffiliates.com (such as logins and links you build), and performance data from each brand’s store: clicks on your links, the landing pages visited, referred orders with their order number, order total, commission and status. Click records include the visitor’s IP address and browser type as captured by the store; these are used only for tracking, reporting and fraud prevention.
Before we pay you: your payment details (for example, your PayPal email address) and tax information such as an IRS Form W-9 or W-8.
When you contact us: the messages you send and our replies.
Automatically: like most websites, our server keeps log files with details such as your IP address, browser type, referring page and time of visit.
How we use it
- To review your application and decide whether to approve it.
- To set up and link your affiliate account on each brand’s store, so your handle and links work.
- To show your clicks, referrals, commission and payments on your dashboard.
- To pay your commission and meet tax reporting obligations.
- To send you program emails: welcome information, new offers and materials, changes to the program or agreement, and payment notices.
- To prevent fraud, enforce the affiliate agreement and keep the network secure.
- To understand how the program performs and improve it.
Who we share it with
- Brands in the network, including brands owned by other companies: your name, handle, the sites and channels where you promote, and your performance for that brand, so it can review its program.
- Service providers who help us run the network, only for that purpose: our website host, our security and content delivery provider (including the bot check on our forms), our email platform, and our payment provider (PayPal, or another method you agree with us).
- Authorities, only when the law requires it, as described above.
- A successor, if the network or its operating company is sold or reorganized, under the same protections as this policy.
Email addresses and phone numbers are never sold or leased to anyone.
When you are approved you are added to our affiliate email list. You may unsubscribe from promotional affiliate emails at any time using the link in each email. Emails about your account, your payments and changes to the affiliate agreement will still be sent while you have an account.
Email advertising policy
No person or organization, including affiliates and partners, may advertise our brands or send email containing links to our brands to any contact unless:
- the contact has explicitly given the sender permission to email them, and
- the contact was added to the sender’s list using a double opt-in method that confirms the address and the permission.
Cookies
Cookies are small files your browser stores. gunaffiliates.com uses them to keep you logged in, to protect our forms against bots, and to remember your cookie choices. We do not use advertising cookies on gunaffiliates.com. You can block cookies in your browser settings, but you will not be able to log in to your dashboard without them.
Brand stores set their own cookies when someone clicks your link, including the 30-day cookie that credits the sale to you. Those are covered by each store’s privacy policy.
How long we keep it
- Applications that are never confirmed by email are deleted after 7 days.
- Declined applications are kept for 12 months, then deleted.
- Affiliate accounts are kept while active. After an account closes, we keep payment, tax and agreement records for as long as tax and business law requires (generally seven years), and delete or anonymize the rest.
- Referral and commission records also remain in each brand’s store as part of its order history.
How we protect it
gunaffiliates.com runs only over encrypted connections (HTTPS). Connections between gunaffiliates.com and the brand stores are signed and encrypted, the credentials behind them are encrypted at rest, and administrator access is limited to a small number of people. We never store full payment card or bank account numbers.
Your choices and rights
You can view and update your profile on your dashboard, and you can ask us to give you a copy of the personal information we hold about you, correct it, or delete it. Some records must be kept for tax or legal reasons, as described above. You can close your account at any time.
We do not target our marketing to the European Union or conduct business there in any meaningful way. If the information you give us is governed by the EU General Data Protection Regulation, we will follow the parts of it that apply. If you are in the European Economic Area, you may have the right to request access to, correction of, deletion of, portability of, and restriction of or objection to processing of your personal data, including the “right to be forgotten.” Residents of US states with privacy laws may have similar rights.
To make any request, email [email protected].
Age
You must be at least 18 to apply. We do not knowingly collect information from anyone under 18.
Changes to this policy
If we change this policy, we will post the new version here with a new effective date. If the change is significant, we will also tell affiliates by email.
Contact us
Concealed Carry, Inc. (GunAffiliates)
4301 South Federal Blvd, Suite 108
Sheridan, CO 80110
[email protected]